LG Unveil OLED CX TV series at CES 2020


This year, however, TVs aren't as impressive as what LG has presented at its booth during CES 2020, with the 88 inch ZX, a insane big mammoth of a screen that can suck you into the vortex of 8K awesomeness.

Combining OLED's self-emissive technology and absolute blacks with support for Dolby Vision IQ and the UHD Alliance's new Filmmaker Mode, 2020 LG OLED TVs are created to bring the cinema into the living room with new levels of realism, says their creator.

At the heart of the latest 8K and 4K LG OLED and 8K LG NanoCell TVs are a number of advanced core technologies, most notably the new I (Alpha) 9 Gen 3 AI Processor.

Sitting atop a stand that delivers a masterfully minimalist manner, the LG ZX OLED TV appears built for living rooms with plenty of space, though there is sound deceptively built into its sleek and spacious design. The MASTER Series A9S has a 48-inch display, while the A8H has 65 and 55-inch variants. LG has also introduced a smaller OLED model, Samsung is installing a television without a bezel and new 8K models are coming home to consumers.

LG already made a name for itself as the best gaming TV for PC users when it added support for G-Sync past year, but now the support is even better.

The app also will work with AirPlay2 and HomeKit and on LG models that go back to 2018. Dolby Vision IQ introduces new intelligent features for TVs to deliver optimal picture quality as the creatives intended, no matter the ambient light environment or content genre.

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And for those who have to have all the features thrown in, you can tick the box for Filmmaker Mode.

As we said above, the new models come with improved and immersive sound quality and larger displays for more viewed 8K and 4K viewing experience.

Ported over from Sony's LCD TVs, X-Motion Clarity now graces all the company's OLED TVs and should keep Sony near the head of the class.

So while Apple won't be at CES in the same vein as rivals from Samsung and LG, launching a slew of new devices, it will be present in a way it hasn't been for years.

LG's 4K OLED TVs are particularly interesting because they've been at, or near, the top of CR's TV ratings for the past several years. And with Google Chromecast capability built-in, you can easily share content and apps between smartphones and the TV. Users can select their favorite teams in various sports - soccer, football, baseball, etc - to receive automatic updates at the start of a match, whenever a team scores and when the game ends.

With a winning combination of sleek design, premium inbuilt audio and great picture quality, LG'S CX series looks like an exciting addition to a competitive market.