Current e-cigarette use was positively associated with current use of other tobacco products (PR, 2.57; 95% CI, 2.24-2.95), endorsing a tobacco brand on social media (PR, 1.43; 95% CI, 1.19-1.72), having tobacco-branded merchandise (PR, 1.70; 95% CI, 1.46-1.97), having close friends who used JUUL (PR, 3.81; 95% CI, 3.17-4.58), and seeing JUUL used on school grounds (PR, 1.43; 95% CI, 1.24-1.65).
E-cigarette giant Juul targeted children with ads on Cartoon Network, Nickelodeon, and other websites, the state of MA charged in a lawsuit, BuzzFeed News reported.
Juul, the popular e-cigarette brand that is being sued for fueling the youth e-cigarette epidemic, may have influenced high school students' perception of vaping such that some Juul users do not consider themselves e-cigarette users, a Rutgers-led study finds.
The suit was filed by Massachusetts Attorney General Maura Healey in Boston's Suffolk County Superior Court.
The prosecutors allege that Juul intentionally chose young-looking models for ads it ran on websites targeted to teens and children, including Nickelodeon's Nick.com and Nickjr.com, the sites for the Cartoon Network and Seventeen magazine, and sites meant to assist kids with schoolwork. Illinois, California and NY, for instance, have all initiated legal action against the company in the past two to three months. "But our investigation showed that that was not true".
Ohio State football players charged with rape, kidnapping
The criminal complaint alleges Riep grabbed the woman by the neck, forcing her to her hands and knees before raping her. The docs say that's when Wint entered the room. and the two men forced the woman to commit sex acts against her will.
A new lawsuit alleges that Juul illegally marketed its electronic cigarettes to underage consumers.
But Massachusetts' case is the only which cites Juul's internal documents. The lawsuit also alleges that Juul rejected a marketing proposal aimed at adults in favor of one that sought to win the "great crowd". But Massachusetts claims the models who "appeared in the photographs" seemed "inappropriately or unsuitably young". Cult presented JUUL with advertisements that used "retro" images of a boom box, a joy stick, and a mobile phone from the 1980s juxtaposed against the JUUL e-cigarette, captioned "JUUL/The evolution of smoking/Finally, a truly satisfying alternative".
"Just look at some of these photos here today", Healey told reporters Wednesday. "Policymakers must understand how certain brands have driven e-cigarette use and carve out policies that address restrictions by age and location as well the high nicotine concentrations in these products if we hope to reduce these prevalence rates".
Although the prevalence of vaping is high among adolescents, branding and brand loyalty are playing a major role in the perception of "smoking" (including the use of e-cigarettes) and "vaping" among high school students. "The information we discovered in our research demonstrates Juul's intention (they didn't accidentally create an advertising campaign with young and attractive people), that's what they were always doing". MA says the company specifically targeted "celebrities with large numbers of teenage fans", such as Twilight stars Kristen Stewart and Robert Pattinson.
Juul spokesman Austin Finan on Wednesday said the company had not yet reviewed the complaint.