Facebook Steps Up Fight Against 'Hateful Content' in Ads


Later Friday, Facebook founder and CEO Mark Zuckerberg announced his platform will flag all "newsworthy" posts from politicians that break its rules, including those from US President Donald Trump.

The consumer goods giant, one of the world's largest advertisers, said on Friday that it would stop running ads on Facebook, Instagram, or Twitter in the USA for at least the rest of 2020.

The 8.3% drop in share price wiped off $56 billion from Facebook's market value and pushed Zuckerberg's net worth down to $82.3 billion, as per Bloomberg's Billionaire Index.

Honda's move comes amid Facebook CEO Mark Zuckerberg's attempt to address advertiser concerns in a live question-and-answer session on Friday, where he announced minor changes to Facebook's ad and content policies.

At the heart of the policy changes is an admission that the company will continue to allow politicians and public figures to disseminate hate speech that does, in fact, violate Facebook's own guidelines - but it will add a label to denote they're remaining on the platform due to their "newsworthy" nature.

Zuckerberg said there will be no exceptions to these policies.

"Even if a politician or government official says it, if we determine that content may lead to violence or deprive people of their right to vote, we will take that content down", he said. "We will let them know we expect greater accountability, action and transparency from them". Unilever has said that it will stop spending money on Facebook properties this year. "The Japanese carmaker said they "[choose] to stand against hatred and bigotry with people united".

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In his address, Zuckerberg did try to counter the trust issue, citing a study from the European Union this week showing Facebook "acts faster and removes a greater percent of hate speech on our services than other major internet platforms, including YouTube and Twitter".

In response to a tweet by the Anti-Defamation League, the brand wrote: "Facebook can and must do more to stop promoting hate and risky misinformation". Jessica Gonzalez, co-chief executive of Free Press, said she has contacted major US telecommunications and media companies to ask them to join the campaign. However, the same posts, with the exact same wordings, were labelled with a warning on twitter. He said the company will put a link to the voting hub on all posts related to voting, and will also start marking posts that violate Facebook's rules, although the posts will remain up if they are newsworthy. The company, which owns brands such as Dove and Lipton, said that "continuing to advertise on these platforms at this time would not add value to people and society".

By Mike Isaac and Sheera FrenkelFacebook rolled out measures Friday to add more context to problematic political posts on its site, as the social network grappled with a growing outcry from some of its largest advertisers over the issue of hateful speech.

Facebook will also be banning any future posts that spread any false information about election process or the local polling conditions.

The campaign has called on Mr Zuckerberg to take further steps, including establishing permanent civil rights "infrastructure" within Facebook; submitting to independent audits of identity-based hate and misinformation; finding and removing public and private groups publishing such content; and creating expert teams to review complaints. Twitter said it respected the advertisers' decisions and would continue to communicate closely with them, according to the story.

London-headquartered consumer goods behemoth Unilever, which has more than 400 brands under its belt, delivered a major blow to Facebook and Twitter by pulling its ads from both of these platforms until the end of 2020.